Job advertisement
About the category
A job ad can take many forms — a text posted on a job portal, a flyer handed out at a university, or even a video or graphic visual shared on Facebook, Instagram, or LinkedIn. In this category, we evaluate any of these formats.
Methodology
In this category, we evaluate job advertisements. Each submitted ad must include a description of the target audience it is intended for. Recommended finalists are selected based on the following criteria:
- Clarity – the ability to clearly describe the job responsibilities, requirements, and offer in relation to the specific target audience.
- Creativity – the level of originality in the overall concept of the ad, including its title, structure, and content.
- Tone of voice – the overall impression of the ad, its suitability for the target audience, and how well it reflects the company culture in the written text.
Společnost eBRÁNA nastavila svým inzerátem Obchodník/ce v oboru online marketingu laťku vysoko. Inzerát má všechno – výstižné copy, uvedenou mzdu, skvělé vizuální provedení, kariérní video, představení kolegů, a dokonce i inspirativní příběh zaměstnance.