Recruitment campaign
About the category
A comprehensive recruitment marketing campaign can span multiple channels — from online advertising and active talent sourcing to offline promotion such as billboards, radio ads, or branded public transport and company cars. In this category, we evaluate recruitment campaigns that go beyond a single job ad or hiring video.
Methodology
In this category, we evaluate recruitment campaigns. Recommended finalists are selected based on the following criteria:
- Creativity – the originality of the campaign, the communication channels used, and the overall technical and content execution.
- Appeal – how engaging and attractive the campaign is for candidates.
- Effectiveness – how successful the campaign was.
Winner of the 2026 Recruitment Campaign of the Year Award
Raiffeisenbank
Raiffeisenbank took an honest approach by acknowledging that many young people don't see a bank as their dream employer. The campaign was built around the tagline "I never thought I'd work at Raiffka, but..." and featured authentic stories from real employees. Messages such as "...I also never thought my manager would actually ask for my opinion" helped challenge common perceptions. Running across both online and offline channels, the campaign generated more than 14.9 million impressions and nearly 30,000 clicks on social media alone.
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Partners of the 11th edition
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